Aligning Projects with CSR (Corporate social responsibility)

CSR (Corporate social responsibility) in context to Project management:

Projects are unique entity units, they have a start and a logical end. Projects executes in a time frame with certain goals and objectives to achieve by the end of project and obviously Business as whole is connected with project where sustainability matters. Project managers seek responsibility and accountability from each team members in projects to make project a success, there comes the role of CSR wherein project managers can engage project members to achieve the stated objectives in a project in a sustainable way with responsibility.

Corporates do CSR but at the corporate level, if we drill down CSR initiatives at the implementation level and align operational objectives with CSR which can drive projects in a holistic way by driving individuals inside-out from organization perspective and projects outside-in.

CSR is just not one word but a gamut of activities are associated with it where in one can leverage its full potential by ethically practicing project management.

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Harvard Business Review on Corporate Responsibility (Harvard Business Review Paperback Series)

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

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